ninakix:

Australia has one of the highest rates of skin cancer in the world and in order to raise awareness about the disease, Victoria’s Cancer Council used newspaper’s ‘grab marks’ (used in the printing process to hold the paper to the machines) as a creative vehicle to remind people about getting their moles checked. The charity printed onto the grab marks to make them look like a mole.

These ‘grab marks’ feel raised where the paper has been punctured and are positioned in the margins of the newspaper. The message read, “If your mole starts to feel like this, see a doctor”, along with: “If a flat mole becomes raised, get it checked.” This reminded the public to get their moles checked each time they flicked the page.

via